UPCYCLED JACKET & INSTALLATION
Archetype is an interactive future retail concept which showcases unique repaired garments—created from old, damaged, or abandoned source material—and digitally augments them with granular data narratives to tell the story of the upcycled piece.
This project was two-fold and took place in a quick span of two weeks for a proof of concept. A billowy upcycled jacket was created from a 50-year-old spinnaker sail. Next, in the audio-visual component, visitors learn of the rich historical and cultural significance of the garment through archival sailing footage, overlaid audio recordings about upcycling practice, and personal maritime stories. The garment silhouette is superimposed back into the video image in real-time.
Date: 2019
Client: Self
Class: In/On/Between (RISD)
Collaborator: Misha Gehring
Instructor: Catherine Andreozzi, BFA
Models: Misha Gehring and James Williams
Archetype is an interactive future retail concept which showcases unique repaired garments—created from old, damaged, or abandoned source material—and digitally augments them with granular data narratives to tell the story of the upcycled piece.
This project was two-fold and took place in a quick span of two weeks for a proof of concept. A billowy upcycled jacket was created from a 50-year-old spinnaker sail. Next, in the audio-visual component, visitors learn of the rich historical and cultural significance of the garment through archival sailing footage, overlaid audio recordings about upcycling practice, and personal maritime stories. The garment silhouette is superimposed back into the video image in real-time.
Date: 2019
Client: Self
Class: In/On/Between (RISD)
Collaborator: Misha Gehring
Instructor: Catherine Andreozzi, BFA
Models: Misha Gehring and James Williams
Experience design, Apparel design
![]()
![]()







